List of Toys Merchandise

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This is a list of real-life Bluey toys. You may be looking for a list of toys that exist inside the Bluey universe.

This is an index of commercially-sold licensed Bluey toys.

Figurines and Playsets

The Bluey Figures Collectors Guide and Checklist can be found HERE

Boxes

LEGO Sets

In 2025, it was announced that Lego would be creating a line-up of Bluey themed brick-built kits. These products are planned to release on June 1, 2025. Different kits are offered in both standard Lego scale, and in their larger Duplo scale, designed for younger children.

4+

Playground Fun with Bluey and Chloe (#11201) ($19.99)
Bluey's Beach & Family Car Trip (#11202) ($29.99)
Bluey's Family House (#11203) ($69.99)
Bluey Tea Party (#30687) ($3.99)

Boxes

Duplo

Ice Cream Trip with Bluey (#10458) ($29.99)
Bluey's Family House with Memory Game (#10459) ($69.99)

Plushies

Moose

Counterfeits

Counterfeits of this plush line can often be found in some places, including independent arcades, certain claw machines, car shows, independent mall stores and carnivals. They are often very poor quality and inaccurate to the authentic release. They can be easily spotted if they have a suction cup on the top of their head, which is a detail that licensed Bluey plush toys do not have.

Ty

In 2025, Ty released a set of 4 licensed Bluey plush toys in their line of Beanie Babies, consisting of the 4 main characters.

Availability

This set of plush toys is relatively easy to find as of 2025. Any place that sells new Ty plush toys (such as pharmacies, gas stations, mall stores, ect.) should have this set.

Games, Puzzles and Others

Click here for Miscellaneous Merchandise

Click here for Food and Drinks Merchandise

Click here for the Bluey Figures Collectors Guide and Checklist